Meet our family!

Allow us to introduce your wedding planning entourage, family or simply... the team that makes things happen! We truly are better together and each wedding is a labor of love that we enjoy every minute of! We are so excited for the 2017 + 2018 season and are looking so forward to the weddings coming up and the couples we have yet to meet!


First up... our owner and principal planner, Carrie Traver alongside her rock and best friend, Justin and son/Pure Lavish mascot, Parker!


Why did you decide to take a leap of faith and start a planning company? Well besides the obvious of being able to hear a couples story, become close friends and then be a small part of their dream wedding day... I thrive on details, time management (aka stress!) and making people happy! Of course, these all could be vices in normal life; but for me they are what make me tick and what ensures a seamless wedding day for our couples!

How was your wedding day? It was PERFECT! I wish I could relive it over and over again! It was at the Retro Ranch, Temecula and of course our team executed it flawlessly alongside the BEST vendors! I had three favorite moments. First was seeing Justin for the first time. We opted to go the traditional route. Walking down the aisle, seeing him smiling at me was a dream. I don't remember anything but my Dad holding me tight and my future husband smiling from ear to ear. Second, was communion. We are Christians and having that quiet moment to pray together was something we both will always cherish. Last, would have to be our grand entrance as Mr. & Mrs. We were announced and our whole bridal party bummed rushed us with hugs and screams. What a memory... I think we may just watch our wedding video tonight!

How's life with a 9 month old? Oh, it's tough but I wouldn't change it for the world. Being a business owner, wife and mom has its challenging days but those challenges are blessings in my book! Parker brings such joy to Justin and I. It's an indescribable feeling to start a family. Every day Parker does something new to either scare the nonsense out of us or make us laugh until we can't breath. Life is busy, but thankfully I have a (hot!) husband who can out cook anyone, a team that loves our couples as much as I do and family/friends that support every decision and jump at the chance to help with Parker!

What's one thing you can't live without? That's tough! Probably my gel manicures and I have to include cheese! I could have a charcuterie every night and be happy!

In closing, what is your dream or mantra for Pure Lavish Events? To live our purpose of serving our couples to the fullest. Our brand really is our amazing team of girls (& Kevin!). Each person loves love and thrives on making others happy. We genuinely love our "jobs" and hope to give back as much as we can.

Next up.... Kevin Dahl! Our Event Designer + Planner!


Favorite part of a wedding day? My absolute favorite part of the wedding day is watching the grooms face as his beautiful bride walks down the aisle!

What's one thing you can't live without? I can't live without Disney, Disneyland, and basically all things Disney! I've been to all the Disneyland's around the world!

What do you do to unwind after a long wedding day? I love to reflect the next day with some champs! Think back on the night and remember how beautiful it all was.

What's your favorite wedding trend right now? The natural palate - especially the greenery. It's so timeless! Advice you would give to couples getting married? Never go to bed mad! Always talk through things and love endlessly!

Next up... Alexa Castro, our Principle Planner!


Favorite part of a wedding day? No matter how many weddings I do, I cry every time when I see a first look between Father and Daughter. It’s just so touching!!!

What's one thing you can't live without? Wow... that’s hard. Well, for starters, CHEESE! I will look for any excuse to have a girl’s night just so we can eat cheese and drink some vino. My other one is coffee. My day doesn’t begin until I get my cup of joe or my grande iced coffee from Starbucks. It’s a necessity!

What’s the funniest thing you’ve seen at a wedding? Hmmm that’s tough. Honestly the funniest parts of a wedding are always during the reception. Garter toss, bouquet toss, speeches, and even those choreographed dances from the bridal party. It’s all so hilarious and I enjoy watching them.

What do you do to unwind after a long wedding day? If I’m home at a decent hour from a wedding, then hands down I’m plopping on the couch and watching food network with a glass of wine in my hand. If I’m home by 1am then no chance, I’m hitting my head right on that pillow haha.

What's your favorite wedding trend right now? I have a lot, but I’ll spare you and only name a couple. I love velvet accents. Settee’s, chairs, ribbons, etc. It’s so elegant and sexy!! I also enjoy specialty linens. Sparkle, lace, pattern, textured, you name it!

You’ve been with PL for a few years now…what do you love most about it? I’m honestly so fortunate. I first heard about Pure Lavish through my cousin Elysse who happens to be Carrie & Justin’s really good friend. They were hiring interns way back when, and my cousin encouraged me to apply…so I did! Since then, I’ve been having the time of my life. I ADORE the people I work with and absolutely love what I do everyday. Working in this industry is such a blessing and I’ve learned so much in just the two years I’ve been here. We’re just your great, big, crazy wedding planning family and I fricking love it!!! :D

Lastly, drink of choice? Well, if you haven't noticed by now I'm a HUGE wino! hahahaha Cabernet to be specific! ;-)

Now we have, Lindsey Toneck! One of the best bridal concierge's in the biz!


What's your favorite part about being a wedding coordinator?

After becoming a part of the Pure Lavish family 2 years ago, I instantly fell in love with the ins and outs of executing an event as perfect as a couple’s wedding day. A day at work feels like nothing of the sort when you are the person making a dream come true! My favorite part about it would be working directly with our brides. As a bridal concierge, I cater to her every desire and ensure that she is calm, comfortable, and enjoying the most important & beautiful day of her life!

What's your favorite moment during a wedding?

Tough! I get choked up when I see the bride walking down the aisle- It is such a special moment, especially when you see the groom’s reaction. My close second is definitely watching our handsome ring bearers and adorable flower girls walk down the aisle!

What do you love to do outside of coordinating?

When I am not hard at work, I enjoy spending time with my amazing boyfriend and friends whether that be cozying up to watch a movie, hiking, spending a day at the beach, or brewery hopping!

Most memorable wedding moment for you?

Most memorable wedding moment… Watching my big sister walk down the aisle. It isn’t often that I get to see a wedding from a bridesmaid perspective, but it just solidifies the fact that I love seeing love. That gitty, overjoyed feeling is something that makes me smile as a coordinator when I see the loved ones of the bride and groom sharing the most important day of their life with their family and friends.

What would your dream wedding look like?

I of course would have all my vendors lined up and songs chosen! I am surprisingly still torn between color choice and venue, but I love the country chic look and there will be tons of overflowing flowers. Most importantly, Pure Lavish will be right there by my side!